Which area of public relations involves communication with employees?

Internal communication specifically focuses on the information exchange and communication strategies that occur within an organization, primarily targeting its employees. It aims to keep staff informed about policies, changes, and other important developments within the organization. Effective internal communication fosters a positive workplace culture, enhances employee engagement, and helps align employees with the organization's mission and goals.

The other areas of public relations, while important, focus on different aspects. Media relations deal with the organization’s relationships with the media and how it presents itself to the outside world. Community engagement involves building relationships and interacting with the broader community to foster goodwill and cooperation. Brand management is centered on creating and maintaining a favorable perception of the brand in the market. Each of these aspects has its distinct purpose and audience, making internal communication the clear choice for communication with employees.